Location Intelligence is a business intelligence (BI) tool capability that relates
geographic contexts to business data. Like BI, location intelligence software is designed to turn
data into insight for a host of business purposes. Such tools draw on a variety of data sources,
such as geographic information systems (GIS), aerial maps, demographic information and, in some
cases, an organization's own databases.
The term Location Intelligence is often used to describe tools and
data employed to geographically “map” information. These mapping
applications can transform large amounts of data into color-coded visual
representations that make it easy to see trends and generate meaningful
intelligence. The creation of location intelligence is directed by
domain knowledge, formal frameworks, and a focus on decision support.
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