Thursday, August 29, 2013

What is Location Intelligence?

Location Intelligence  is a business intelligence (BI) tool capability that relates geographic contexts to business data. Like BI, location intelligence software is designed to turn data into insight for a host of business purposes. Such tools draw on a variety of data sources, such as geographic information systems (GIS), aerial maps, demographic information and, in some cases, an organization's own databases.

The term Location Intelligence is often used to describe tools and data employed to geographically “map” information. These mapping applications can transform large amounts of data into color-coded visual representations that make it easy to see trends and generate meaningful intelligence. The creation of location intelligence is directed by domain knowledge, formal frameworks, and a focus on decision support.

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